Controlling Mold Without Toxic Chemicals

Mold can grow anywhere there are damp conditions – from a windowsill to a
bathroom, to a whole house. While the health effects of most common molds are minimal, the chemicals we commonly use to remove the unsightly growth can harm our health. Mold cleaners can contain toxic chemicals such as pentachorophenol, which can be harmful through skin absorption or inhalation, and formaldehyde, which can cause cancer as well as irritate eyes, throat, skin, and lungs. Many mold cleaners carry the "DANGER" warning label and state that they should be used only in a well-ventilated area (next time you want to clean mold from your shower, look around for the ventilation …)

Fortunately, there are ways to clean and even prevent mold that are natural and safe
for you and your family.

Mold is a living organism that needs certain conditions to stay alive. A moist, dark,
environment with little moving air is perfect. Mold just can not live in an environment
that is dry, light, or breezy. The solution to any mold problem of any kind is to
introduce heat (to dry the moisture), light, or moving air (such as from a fan).

I used to live in an old house in a forest, next to a creek, in an area that has a lot of
rainfall in the winter. One year was particularly cold and rainy and so to conserve
heat, I closed the door on my extra bedroom, which contained books and research
papers, a bed, and out-of-season clothing. By the end of winter, there was so much
mold in that room that was was literally growing on my clothing. My cotton espadrille
shoes and cloth-covered binders were covered with blue fuzz. What to do? Mold was
covering literally everything!

In my situation, I opted to use heat. I put a portable space heater in the room and
closed the door. After several hours I peeked in and steam was rising. It was like a
sauna. After twenty-four hours, however, all was bone dry and I was able to brush
visible mold (now a dry powder) from walls, clothing, and other surfaces. The moral
of the story: if you live in a damp environment that does not get much sun, make
sure your heat circulates completely around the house, and even though it may take
more energy, it's needed to keep your home dry and safe. Mold can do damage to
material possession and human health, so its better to stay warm and dry.

If you have just a small area of ​​mold, use a hand-held dryer to dry it up in just a few
minutes.

You can prevent mold from growing by keeping areas dry. Find the source of
moisture and control it. Mold in an undersink cabinet, for example, may require
fixing leaky pipes. Controlling mold in a bathroom may involve installing a small
space heater to run after a shower to dry out the room, or using a fan for the same
purpose. No moisture – no mold.

In a closet, hang garments with space between them to allow for air-flow and install
a small light, both to dispel darkness and provide a little heat. If you live in a very
humid area, a dehumidifier may be necessary.

To remove mold from shower tile or other hard surface, mix borax and water, or
vinegar and water, in a spray bottle. Spray it on and the mold wipes right off. Borax
inhibits mold growth, so wash down the walls in your bathroom with a borax
solution and just leave it on, or sprinkle borax in damp cabinets under the sink. If
you need something stronger to remove stubborn mold, use hydrogen peroxide.

Steam cleaners – which clean, sanitize, and deodorize using only hot water – also
work great on mold. You can purchase small hand-held steam cleaners in the
housewares department of discount stores for about $ 50 or larger units on the
Internet.

Read more about controlling mold without toxic chemicals in my new book Home
Safe Home, at http://www.dld123.com/homesafehome.html .

Developing A Strong Trademark And Copyright Strategies Can Be Vital To A Business

A company’s trademarks, whether in the company’s name, or likeness, or in that of its products, are crucial to protecting the goodwill generated through its investment in people and capital. It is significant to its brand, as it helps identify and protect the integrity of a brand, and ensures that the company distinguishes itself from its competitors. The trademark also readily informs the consumer that the goods or services are of a certain quality or standard. The goodwill derived from a strong trademark can improve business by giving the consumer a positive impression about the product and doing business with the company itself.

Trademark rights arise from actual use of a name, logo or symbol in the marketplace. There are several actions that a company can take in order to protect its trademark portfolio, namely its registered trademarks, service marks, unregistered trademarks, domain names and corresponding copyrights.

A first suggestion is to develop a strategy to determine which marks are important, and how, where and when the trademark rights are to be asserted. This action includes determining which legal jurisdictions are important from a business and marketing perspective. Once a trademark attorney has conducted the necessary trademark searches and cleared a proposed mark, it is advisable to rapidly file for a federal trademark registration. The timing of an application for registration is also critical because typically the first to file takes priority over subsequent filings in respect of identical or similar marks. Once the proposed mark is registered, it is important to note the registration date and the renewal date in order to ensure continuous protection of the mark.

Another action relates to trademark usage. In managing a trademark portfolio, it is important to ensure that rights do not lapse due to non-use of the mark. Depending on the relevant jurisdiction, the ownership rights to a mark may lapse if the mark has not been used for a period of three to five years. It is important to implement programs based on a competent attorney’s advice to ensure continued use, or at least a seasonal or rotational use of marks to prevent cancellation or revocation of them. It is also advisable to ensure correct usage of the marks because they can lose their distinctiveness and value if they become eroded.

A recommended strategy to maximize the value of a trademark portfolio is to be vigilant and to take swift action to prevent infringement or deal with it accordingly when it is detected. The owner of a trademark portfolio must be prepared to take action to preserve rights by employing both defensive and offensive strategies. Defensive strategies, including marking the products with TM, SM and ® symbols can help reduce legal fees and establish legal damages through fair warning to would-be infringers. Defensive tactics also include conducting consistent surveillance of the market place and the competitors’ activities, and educating the consumer on how to identify genuine products as well as alerting them of infringing products.

Numerous offensive strategies are advisable as well. For instance, a company can appeal or oppose the registration of marks that are identical or confusingly similar to its own marks. It is also advisable to issue cease and desist letters, or publish warnings when infringement is detected.

In taking these actions, it is advisable to seek the best legal consultation regarding the management of the trademark portfolio, itself, as well as determining the instances and nature of potential infringement. Leading trademark counsel are also effective advocates that can provide advice and counsel on how to deal with infringement, through amicable resolution or an enforcement action if necessary.

Therefore, choosing the best law firm that is qualified to provide sound legal advice on trademark and copyrights related matters is a critical issue for any business venture. Good advice can mean a strong brand in the marketplace that serves to protect capital investment and deter infringement by competitors. The alternative is erosion of goodwill with customers, and easy infringement. The latter may mean loss a fortune in human and financial.

Construction Engineering Jobs Are Critical In A Building Boom

With the recent decline in home sales and the increase in foreclosures, we are poised for yet another change. New home sales are predicted to be back on the rise in the coming years and with the increase in new home sales will come an increase in construction engineering jobs. New construction will again take hold as soon as home prices are said not to go any lower. This leaves room for the prices to go nowhere but up.

Anytime you have new homes being built you will have construction engineering jobs being created. Over the last couple of years, many people got out of the industry as many companies were losing bids and jobs they had previously held. One company, for example, would routinely build hundreds of homes per year. However, when the housing crisis hit they went from hundreds to only building 10 homes in 2010. This of course left them to the only course of action to save their business and that was to lay off over 80% of their staff.

When these layoffs occur, you have many people out of work. When you have people from the construction industry out of work, they typically try to stay within the industry somehow. Therefore, what you end up with is possibly a construction engineer job being taken by a person who used to manage a job site. In addition, you will have a site electricians position being applied for by a plumber. It is not uncommon for people to switch trades when jobs are scarce.

When the economy is in trouble, people scramble. During this period, we had many people learn new trades and are now able to fit into multiple positions within the industry. Estimates now have the economy being revived in the next 3 years. In this period, we will see many new homes being built and this will result in new jobs being created. Some of these new jobs may be filled by people who are new to the industry while some will be filled by people who worked in the construction industry before the crisis and have since just changed the job they do.

Construction engineering jobs pay very well. In addition, any job that pays well will usually require some time spent in school. These are not jobs that just anybody can do. They require training and technical expertise. With all the layoffs over the last couple of years, many people went back to school. There were a percentage of people who had money saved and were able to take the time during their layoff to go to school. In addition, those who did and wanted to remain in the construction industry would have been smart to go into construction engineering. The amount of jobs available to a person with that training under their belt is almost triple what would have been available to them before going to school.

Therefore, with the housing crisis now estimated to be over within the next year or two many people will eventually be getting back to work. With new home sales comes new home construction and that brings jobs. Many who were out of work in the past will soon be able to return to work. If they were once in the construction industry, they may now have a chance to return to work as jobs in that industry will soon be on the rise. There will be many construction engineering jobs available to those who have the knowledge and training. Many people over the last couple of years have sought to gain that education and are now ready to put it to work.

Strategies Most Marketers Misunderstood In Influencer Marketing

Influencer Marketing has become one of the most powerful tools in a marketing teams’ toolkits today. It is not expected to disappear anytime soon with most of the majority brands using this effective strategy. Research shows that is probably going to continue throughout the years, why? People no longer trust the brands. A lot of people are no longer influenced by these traditional marketing techniques and they are now influenced by those people whom they trust and respect. On the other hand, there are still numerous brands who still misunderstand what is “influencer marketing,” thus making it an effective tool. Truth be told, 74% of purchases are made by word-of-mouth recommendations, and influencer marketing is one of the most effective ways to drive word-of-mouth sales. It is no wonder that marketers are increasingly embracing influencer branding and marketing strategies to achieve their business’ goals and objectives.

This article outlines the most common influencer marketing mistakes to steer clear in order to be successful and avoid overlooked cost.

Fail to understand the audience

Your audience is your critic, if they want your product, they will be your customers. You will never be able to create a long-term and effective influencer marketing strategy if you don’t know your audience/customer. Marketers who have not yet flourished a genuine marketing personality are suggested to place their programs on hold until they understand who are their customers and what are their interests in order to achieve and interaction with the brand. It is to be noted that marketers need to understand purchasing habits, demographic information, pinpoints and psychographic information in order to create a marketing persona and conventionally, all of these statistics can be gathered through customers’ reviews.

Using Influencer Marketing in the wrong influencers/channel

Your marketing would not work unless you are working with the right influencer for your campaign. Influencer marketing is not identically effective across all channel, niche, and the target audience. If you are promoting a beauty product, much recommended working with YouTube Influencers since it is much effective in videos than a plain picture of your product and a post on Facebook, Instagram or Twitter.

Expecting results in a short period of time

If you have just started doing the influencer marketing, you cannot just expect a good result in just one snap. In some cases, for a powerful influencer, marketing campaigns can produce results overnight. But mostly and especially for brands and companies that are not using E-commerce, Influencer Marketing should take time to effect. Trust and patience are advisable. It is to be noted that effective influencer campaigns help the improvement of brand awareness. When a candidate is aware of your brand, they will still need to undergo the process of your marketing funnel, the consideration and decision making stages before performing the purchase. So yes, it takes time to get the results.

Forgot to use the Analytics

Using analytics is one of the most accurate ways to get updated and determine whether your influencer marketing is effective or sat to say, ineffective. Monitoring and measuring the performance of your campaign is required in all types of platforms, from there, you will be able to know which part of your marketing campaign needs to be improved. You can find lots of platforms online that can help you measure your campaign insights and progress.

Failure in conveying expectations with your influencers

Upon working with influencers, it is much important to construct your expectations clearly. You should give your influencers a summary that includes the goals and objectives of your campaign. Collecting and including the marketing personal you have collected will help your influencers to become more successful. You may also want to include analytics information that you find valuable when marketing to the target audience.

Focused on the wrong KPIs

Influencer marketing is a powerful marketing method, but everything in this world has its own limits. Marketers need to ensure that they are using influencer marketing the right way. It is advised to focus on the KPIs which fits your brand, product, and activity, don’t just focus on getting sales, start being genuine! An influencer marketing campaign designed to influence KPIs related to bottom-of-the-funnel behaviors is not generally perfect.

Avoided this strategy because you failed “once”

Just because you failed once in this marketing strategy doesn’t mean you should give up. Marketers don’t just quit marketing because one of their marketing campaigns was not successful. Instead of quitting, if you have failed, use that failure to improve your marketing. You must understand why did the campaign fail so that you could implement better strategies and ideas the next time you set an influencer marketing campaign. Remember: Failures are one of the challenges you will face upon entering Influencer Marketing and learning from it is the key to success.

Neglected the call to action

Before you launch your campaign, make sure you have considered this question: Where should my audience click to take action upon engaging with my I.M. content?

If you planned to drive traffic to your website using I.M, make sure to construct a webpage that will allow your visitors to utilize the next action. Importantly, make sure to test the constructed web page if it is perfectly working and responsive both on mobile and PCs. Associating the call to action with an I.M. campaign and securing that it is optimized for your target are keys to success with I.M.

Chosen an inappropriate agency to manage influencer relationship

Influencer marketing has become affected and is on top of the line. Marketing agencies are also crawling and offer I.M. services. But guess what, not all of these agencies have valuable experience with I.M. strategies, I mean they do have a bit, but not on its deep understanding. Therefore, they can not make your marketing successful. Be sure to choose an agency that has experience working with influencer marketing methods that are related to your business.

Misapprehension of Influencer Marketing process

If you wanted to start influencer marketing, make sure to learn what is the process and activities involve on this strategy. This will guide you to your success.